FOUNDER, SPEAKER & LUXURY BRAND CONSULTANT
"...and that's the power of branding!" JOOEUN YOO started making her mark in 2008 as she shifted the minds of business leaders and organizations about Strategic Branding. Using her background in Mass Communication, Advertising, Public Relations, Marketing, Broadcasting, Event Planning, and Business, she launched JST.B, LLC; a company that transforms business ideas into a reality. Her Masters in Luxury Brand Management gives her an advantage to understand the underlying importance of quality, experience, and timelessness in brands. Additionally, her background in CSR and NGO work allows her to see beyond just asset building. JooEun Yoo continues to spread her knowledge and passion through speaking venues and other collaborative initiatives.
“At JST.B, branding is so much more than logos, fonts, and accessories. Branding is a system of work that standardizes the quality, productivity and service of an organization. We consult to create exceptional and revolutionary brand experiences online and offline.”
BRAND DESIGNER
Soyoung Choi is a senior studying Marketing & Supply Chain Management at the Smith School of Business at UMD. Her love for fashion and design has shaped her unique personal style, and has led her to get involved with various events and campus organizations, such as MatchStrike, MasTERPiece, and M Magazine.
BRAND COMMUNICATOR
Gina Lee is a senior at the University of Maryland, pursuing a Communication degree with a track in Public Relations. Gina is passionate about connecting people together, especially through creative ways, her favorites being design and words. When not studying for her degree, she is also very involved with her campus ministry, Maryland Cru, serving as the Marketing Team Co-lead and small group leader.