consulting
From developing a brand story to offering strategic social media strategies, JST.B provides direct and personalized consulting for brands. Through brand unification, experience, and collaborations, we have helped our clients have clearer brand communication.
King’s Road, Chelsea
City Branding
King’s Road is a historical street in Chelsea, London featuring a vintage style with many things to do, needing a way to showcase all of the features of the street. This project focused on creating a brand presence for this specific street in Chelsea that has a lot of different restaurants, boutiques, and other features. To create a brand presence, we utilized digital methods, specifically through a website and social media to gain awareness and an existing brand story for this city brand. As King’s Road holds a rich history behind it, we found it important to communicate the complexity of the road due to all of the different generations that make up the features, while also conveying that this road provides an effortless entertainment and joy because of the complexities that draw people in. If you’re interested in working with us for an all-services product, please contact us.
Fréolic
Brand Story
Fréolic is a luxury lingerie boutique based in London that has a specialty in its carefully crafted lace products. For this client, we developed a brand story that would accurately portray its quality while also boasting of its intentional details. We crafted the words now featured on their “About” page that has words that describe its delicacy and focus on its hand-crafted nature to show that they are focused on unique and personal details. This content represents consistent ideas and values reflected in its products and visuals of the website. Having a strong brand story can play a significant role in how customers craft their view of your brand. If you’re interested in working with us to find your story, contact us.
Poliform
Digital Presence
Internationally known and based in Italy, Poliform is a furniture brand that features an elegant, contemporary style. To ensure that they deliver the highest quality product, they work with talented and well known designers and architects. The brand offers a high level of personal service, providing unique approaches to helping clients furnish a space beautifully. Attempting to create a strong digital presence for this company, we developed a social media campaign that was focused on utilizing Instagram. As this is a luxurious company with a contemporary vibe, we aimed to showcase their furniture and content around this kind of style. As shown in the pictures, the color scheme is very toned down with very minimal standout colors. As a way to include some variety and utilize techniques for different instagram feed layouts, we used a strategy of mixing posts between text posts and just image posts. If you are interested in elevating your digital presence, please contact us.
E&C Events
Experiential Branding
E&C is an event services firm that aims to highlight the traits of their clients and bring out the potential in every personalized event. From decorations to photo booth rentals to makeup and hair, E&C provides several services to ensure that clients have as stress-free of a day as possible on the day of the event. For this client, we developed the brand from its roots. Most importantly, we focused on experiential branding as this company relies on the feedback of how the customers enjoyed the process. Even before the customer interacts with this brand, we created a way for them to positively experience the brand during the process. This included working with the client to develop a pricing strategy, designing forms that would be easy and enjoyable for customers to fill out, and creating a website that reels customers in as they interact with the site. Looking at the booking process online, we created an efficient and easy way to draw customers in. From just simply conducting a few clicks on the date and time, customers are able to book online with ease. Overall, we focused on ensuring that the entire experience with E&C from meeting the company to ending services with the company was marked with ease for every customer, as stressful events are made more enjoyable when it’s paired with ease. If you would like more information on experiential branding, please contact us.
Flow Technology
All Branding Services
Flow is an education firm. This company focuses on providing a way for connecting high school students to tutors who are passionate about preparing students for college. Along with tutoring services, they provide several other resources for preparedness. From the logo to website design, we provided all services from bottom to top for Flow. Giving a story to the brand, we highlighted the heart and motivation behind why the brand started. This provided transparency and passion right from the start, which are both important qualities when it comes to excelling in education. We employed simple photography and statements for people to see that Flow exists to make it easier for students and that they are there to support them, not hinder them. If you are interested in working with us for an all branding services project, please contact us.
Nordic
All Branding Services
Nordic is a company that offers many services, which include full takeout finance, construction equity, development equity, construction management, consulting, and purchasing. They specialize in renewable projects, and are dedicated to sustaining long-term relationships with their clients by upholding the highest standards of integrity. Nordic is a reputable company that already had a great brand in place, but it lacked digital presence. We were able to work with them to vocalize their brand online by creating a logo and website for them, so that they could fully represent their company in a modern way. After gathering some company information, we were able to express what the brand stood for as well as what they offered to clients on the website. We also connected their social media links to their new website, so that everything was streamlined and easy to see. If you are interested in working with us on an all branding services project, please contact us.
Norwegian Energy Solutions & Services
All Branding Services
NESS is a company dedicated to creating an ecosystem to make renewable energy more affordable. They are headquartered in Oslo, Norway with a location in Columbia, US, and are continually expanding their offices globally. They deliver quality, efficient, and customized services for their institutional, corporate, and municipal partners. NESS needed to be represented online to build credibility for its brand. They’ve worked with numerous companies and organizations such as BGE, SDG Capital, and Baltimore City Public Schools, but was lacking digital presence. By working with them, we were able to accurately represent their brand online by sharing information about NESS and the services that they offer. To better market the company, we created a logo and website for them that could represent them as best as possible. A lot of thought went into the choosing of the colors, fonts, layouts, and content of the website. To build credibility, we shared quotes, streams, testimonials, reviews, descriptions, and more. If you are interested with working with us on an all branding services project, please contact us.
Capitol Luggage
All Marketing Services
Capital Luggage is a retail store that sells various types and brands of luggage products for travel and business needs. They have been serving customers in the Washington DC and Baltimore Metropolitan areas for over 25 years, and have locations in The Mall in Columbia, Towson Town Center, and Christiana Mall in Delaware. All social media platforms were linked onto the website, and the website made sure to specify that product stock varies by location. If you are interested in working with us on an all marketing services project, please contact us.
World Water Foundation
All Branding Services
World Water & Solar Technologies is the longest continuing solar company, established in 1984. They are an international brand spread across over 30 different countries. Their focus products are patented, solar-powered water pumps that have the ability to purify thousands of gallons at once. These products are specially made for people in developing countries as well as disaster relief areas around the world. They are looking to grow their corporate social responsibility so that they can be more impactful. World Water & Solar Technologies found a need to create a foundation in order to make clean water more accessible to communities around the world. Although they had all the technologies and products necessary, their mission wouldn’t be possible without people who were willing to invest and actually utilize the products in the countries that need it most. We came up with a two-phase solution to building World Water Foundations. Phase one included branding, design, and communication. We created logos, color schemes, storytelling themes, and mood boards, which led us to truly visualize and set the mission and personality of our foundation. Phase two included marketing, PR, events, and partnerships. While phase one focused on creating the basis of the brand and the materials needed for it, phase two focused on pushing our message and reaching out to potential people that would potentially get involved. If you are interested in working on an all branding services project, please contact us.